Conserve’s passion for building sustainable trade in India led us to establishing our sustainable fashion brand, LIFAFFA. A specially curated brand focusing only on products made from plastic waste, LIFAFFA supports some of the poorest of the poor in India—the wastepickers. Every LIFAFFA product purchased bolsters the circular economy by increasing a wastepicker’s income by 150% and saving 15kg in CO2 carbon emissions.
Conserve is able to maximise our social and environmental impact through wholesale orders of our upcycled and artisanal products to customers in Europe, Australia and North America. We partner with artisan groups in India and leverage our experience in exports to establish market connections for these groups, while also ensuring ethical supply chains.
For the last two years, Conserve has worked with a group of 25 Afghani refugee women who settled into a low-income district in Delhi as part of UNHCR’s Swavlamban Self Reliance for Refugees. Since we provided the women with training in stitching, crotchet, embroidery, and various supporting business functions, they have established their own manufacturing brand, Akseer. In addition to the training we provided to Akseer, we offered counseling services and conducted community integration programs to enhance the harmony between host communities and the refugees who have come to call a foreign land their new home.
Today, Akseer creates bespoke pieces for boutiques in North India, supplies its products to a local market, spreads social awareness of better business practices, and exports to global brand, MADE51. Recently, Akseer’s work was featured as embellishments on upcycled LIFAFFA products as part of Lakmé Fashion Week.