How Lifaffa is innovating circular economy models within India’s waste management industry

“Our vision is to create a complete circular economy model. With the success of this model we can delay plastic ending up in landfills for at least a hundred years.” — Kanika Ahuja, Founder and CEO of Lifaffa

Circular Economy

As estimated by the Ellen Macarthur Foundation, a transition to circular economy models within India could generate an estimated $624 billion by 2050 and reduce greenhouse gas emissions by 44% with a significant reduction in pollution.

In contrast to the “take-make-waste” linear model, a circular economy model is regenerative by design and aims to keep products and materials in use. Though the circular economy in India is still at beginning stages, waste management is a prime industry to lead the transition to more restorative and socially impactful economic models.

LIFAFFA was started by Kanika Ahuja in 2017 to advance the circular economy in India through upcycling single use plastic into fair trade fashion accessories. Ahuja’s ultimate vision is to shift the market demand for upcycled products within India to realize a complete circular economy model linking production and the local market.

Lifaffa’s Approach

“Growing up, I had a lot of exposure to the slums near Delhi and from an early age have had a strong understanding of the social issues within these communities. My motivation was to bring a means of livelihoods to the people there and improve waste management.”

Lifaffa develops sustainable innovations including plastic-to-fabric and low-carbon textile recycling to strengthen the circular economy in India and support communities in the process.

“We started working with plastic waste that has no resale value and so nobody else was collecting it. This plastic waste was single use – we developed the technology to convert this kind of plastic into a new fabric. Because plastic comes in so many colors we have been able to create beautiful patterns from it,” Ahuja explained.

Lifaffa creates a range of products and fashion accessories from recycled plastic including handbags, wallets, and footwear. The social enterprise employs waste pickers and migrant workers in the different processes of collection, segregation, and fabrication of the material to provide a source of sustainable livelihoods in low-income communities.

Lifaffa’s Strategies

Social Enterprise Model: “A big learning is that the social enterprise model is workable and profitable. Many new social enterprises are cropping up in India and I’m so glad to see that the movement keeps gaining momentum,” said Ahuja.

Lifaffa is a social enterprise operating both nonprofit and for profit arms. The nonprofit arm conducts capacity building and training sessions within local communities as well as leads the research and development of new innovations. The for profit arm is responsible for the design and marketing of the products created by Lifaffa and ensuring that the organization runs sustainably. Lifaffa is also a member of the World Fair Trade Organization and exports products to Fair Trade buyers in Europe and North America.

Diversify products and ideas: Lifaffa’s success is rooted in working within diverse locations and communities in addition to diversifying sources of plastic and waste.

“We started with projects near the river Yamuna which flows through Delhi. Yamuna is one of the most polluted rivers in the world and so we have diverted much of the ocean’s plastic waste  and the landfills’ plastic waste into our projects,” Ahuja said.

From initial sites including the Yamuna river, Lifaffa has since expanded to source from multiple waste streams. Ahuja’s team is constantly working on new innovations and products to develop to reduce plastic waste and advance the circular economy as a viable economic model within India.

Supporting women: “Supporting women is a big priority for us. We conduct a lot of sensitization workshops in the slums to promote ideals and the practice of gender equality.”

Lifaffa provides sustainable sources of livelihood for women and currently employs 80% women and 20% men in the organization at large.

Challenges Faced

Supply Chain Logistics: Because Lifaffa uses the natural colors of plastic waste rather than adding artificial dyes, the social enterprise relies upon the colors of the original plastic in selected waste streams.

As Ahuja explains, “If we have an order for 1,000 bags for a particular color, it becomes a challenge to find enough plastic sources of that color in the waste stream. This is why we now have groups in multiple locations so that we can collect enough plastic for specific orders.”

Consumer Demand: Because the consumer market in India is still growing, Lifaffa exports fashion products to Europe and North America.

“It’s too expensive for us to reach our audience in India right now,” Ahuja said.

COVID-19 Pandemic: The COVID-19 pandemic has been a major challenge for the work of Lifaffa.

When the pandemic first hit India, Ahuja’s team sprang to action to support the workers and communities Lifaffa partners with.

“For the first two or three months we were focused on fundraising because the grassroots communities we work with have no savings. Suddenly their jobs were taken away,” Ahuja said.

Vision for the Future

According to Ahuja, “Lifaffa is an aggregated platform for the different groups we are reaching in India. We want to replicate this model in different parts of the world.”

Lifaffa’s vision is to build a complete circular economy model that delays plastic from ending up in India’s rivers, oceans, and landfills for over a hundred years. This complete circular economy model will be possible when the production and the market are linked within the same location – this model includes the key components of collecting single use plastic waste, creating new packaging, recycling this packaging into fashion products, upcycling these fashion products into new products, and continuing on so that ultimately no new waste is produced.

 

Kanika Ahuja is the Founder and CEO of Lifaffa. 

To learn more about Lafiffa please visit: https://lifaffa.com

As mentioned on Ground Breakers Hub. Read more here

79 Comments

  • erotik February 16, 2021 11:32 am

    Your lender is able to afford or repay the . It is advisable to read all the fine print before signing any paperwork to make sure to submit a complete package, since most lenders will calculate this obligation in their repayment duties. This usually includes a higher debt and decrease their equity. Angelica Agosto Kurys

  • erotik February 16, 2021 12:50 pm

    Loll! Dus die IKEA hierboven was bewust? Droll dus, weer wat geleerd. Valery Norby Burwell

  • turkce February 16, 2021 4:01 pm

    Hello there! This post could not be written any better! Going through this article reminds me of my previous roommate! He always kept preaching about this. I will send this article to him. Fairly certain he will have a very good read. I appreciate you for sharing! Audra Dame Lyall

  • erotik March 1, 2021 7:01 pm

    Awesome read. I just passed this onto a colleague who was doing some research on that. He actually bought me lunch because I found it for him! Thus let me rephrase: Thanks for lunch! Kelci Laughton Jeanette

  • bursa escort March 1, 2021 8:11 pm

    I know this website gives quality dependent articles or reviews and extra material, is there any other web page which provides such things in quality? Kyrstin Kerwinn Mada

  • escort bayan March 1, 2021 11:42 pm

    Keep up the excellent work , I read few articles on this web site and I believe that your blog is real interesting and contains bands of wonderful information. Ursuline Correy Tamah

  • erotik March 2, 2021 2:08 am

    Hello. This article was really fascinating, particularly since I was browsing for thoughts on this matter last couple of days. Brunhilda Marv Hadlee

  • erotik March 2, 2021 5:33 am

    I am not rattling good with English but I come up this real leisurely to read . Lusa Antonino Hachmann Ursulina Salem Lachish

  • live web cam with no credit card voyeur March 5, 2021 3:01 am

    Nullam nec tempus sem. Morbi dapibus vehicula leo. Phasellus eu leo non mauris rhoncus convallis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Ileana Darill Gombach

  • lavagame168.com 2 March 5, 2021 6:20 am

    I was able to find good information from your articles. sasilu.se/map37.php tendon sous le pied Verile Tally Hedvig

  • Barbra April 7, 2021 3:00 am

    Howdy! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Appreciate it!

  • 0mniartist April 8, 2021 12:12 am

    Wonderful, what a web site it is! This blog provides useful information to us, keep it up.
    0mniartist asmr

  • 0mniartist April 8, 2021 11:23 am

    Thank you a lot for sharing this with all folks you actually recognise what you are talking about!

    Bookmarked. Please also visit my website =). We could
    have a hyperlink exchange arrangement among us 0mniartist
    asmr

  • 0mniartist April 9, 2021 12:18 am

    Wonderful blog! I found it while surfing around on Yahoo
    News. Do you have any tips on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there!
    Thanks 0mniartist asmr

  • 0mniartist April 9, 2021 7:34 am

    Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to more added agreeable from you!
    However, how could we communicate? asmr 0mniartist

  • 0mniartist April 9, 2021 1:20 pm

    Thank you for sharing your thoughts. I truly appreciate your efforts
    and I am waiting for your next post thank you once
    again. 0mniartist asmr

  • Chelsea June 28, 2021 7:32 pm

    Fascinating blog! Is your theme custom made or did you download
    it from somewhere? A design like yours with a few simple
    adjustements would really make my blog stand out. Please let me know where you got your design. Thanks

    • how to lose weight fast September 23, 2021 9:37 pm

      This blog site was… how do I say it? Relevant!! Finally I have discovered anything which helped me. Thanks lots!

    • NYC NY Moving company September 26, 2021 5:37 am

      It’s hard to find well-informed folks for this subject, however, you look like you really know what you’re speaking about! Many thanks

  • weed gummies July 2, 2021 12:09 pm

    Looking forward to reading more. Great post.Much thanks again. Will read on…

  • Margaret July 9, 2021 8:59 am

    Hi, just wanted to mention, I loved this article. It was funny.
    Keep on posting!

  • Billie July 9, 2021 8:40 pm

    hi!,I like your writing very so much! share we communicate more about your post on AOL?
    I need a specialist on this space to unravel my problem.

    Maybe that is you! Taking a look ahead to look you.

  • SEO August 17, 2021 7:10 am

    I just couldn’t depart your website before suggesting that I really loved the standard info a person supply in your guests? Is gonna be again incessantly to inspect new posts.

  • How to earn online August 26, 2021 3:12 am

    I just could not go away your web site before suggesting that I really loved the usual information a person provide in your visitors? Is going to be back continuously to investigate cross-check new posts.

    • Colleen Bruce September 23, 2021 4:05 pm

      I will straight away get your rss as I’m able to’t find your e-mail membership link or publication services. Does one’ve any? Please let me know in order that I could subscribe. Thanks.

  • DannyKaw September 12, 2021 11:24 pm

    BTC may be the latest or last chance to get rich in this era. It will reach $200000 next year or the next year.

    Think about only $2 a few years ago. Come to the world’s largest and safest virtual currency exchange to reduce the handling fee. Don’t miss the most important opportunity in life

    https://hi.switchy.io/5dyf

  • film izle April 6, 2022 4:47 pm

    You made a few nice points there. I did a search on the subject matter and found most folks will have the same opinion with your blog. Roland Sandborg

  • film izle April 12, 2022 10:50 am

    Really enjoyed this blog article. Thanks Again. Much obliged. Mohamed Nathanson

  • film izle April 12, 2022 4:49 pm

    Welcome to my website! Horror games? Resident Evil. Bradford Trueheart

  • film izle April 14, 2022 8:32 pm

    Very nice layout and superb written content , practically nothing else we require : D. Lavern Jemmott

  • bets10 giris April 25, 2022 11:46 am

    Welcome to my website! Horror games? Resident Evil. Danilo Figueiras

  • porno April 27, 2022 2:20 am

    Well I really liked reading it. This article procured by you is very useful for good planning. Cristobal Maschak

  • bets10 giris April 27, 2022 7:31 am

    Really enjoyed this blog. Thanks Again. Much obliged. Jaime Feagans

  • turkce dublaj izle May 26, 2022 1:16 pm

    My family every time say that I am wasting my time here at web, but I know I am getting know-how all the time by reading thes nice articles. Dario Depedro

  • turkce dublaj May 26, 2022 6:12 pm

    We stumbled over here from a different web page and thought I may as well check things out. Rob Jarrel

  • online bahis casino May 27, 2022 5:39 pm

    Some really nice and useful information on this internet site, too I think the pattern has wonderful features. Broderick Castello

  • porno May 27, 2022 10:46 pm

    You made some decent points there. I did a search on the subject matter and found most guys will go along with with your site. Jed Wurdeman

  • online bahis casino May 30, 2022 5:56 am

    Hey! Someone in my Myspace group shared this site with us so I came to look it over. Thanh Molsan

  • online bahis casino May 30, 2022 10:59 am

    Howdy, I believe your web site could be having web browser compatibility issues. Eric Mosqueda

  • türkçe dublaj June 8, 2022 9:06 pm

    Major thankies for the blog article. Really looking forward to read more. Awesome. Stewart Flink

  • türkçe dublaj film izle June 9, 2022 1:59 am

    Well I definitely liked studying it. This post procured by you is very effective for accurate planning. Lester Mazzera

  • kacak bahis siteleri June 22, 2022 4:53 pm

    Despite whether the phone is the most imaginatively advanced, there is a most far away point to the segment of works that can be avowed in it. Micah Roseboro

  • bets10 giris June 22, 2022 11:46 pm

    I have been checking out many of your posts and i can claim pretty clever stuff. I will make sure to bookmark your site. Brent Cruther

  • bahis oyna July 8, 2022 8:43 pm

    I visit daily some websites and information sites to read posts, but this website provides feature based writing. Edgardo Catlett

  • porno July 9, 2022 3:37 am

    I am actually delighted to glance at this website posts which consists of tons of useful information, thanks for providing these information. Elwood Tapper

  • sikis izle July 10, 2022 7:42 pm

    Hello Dear, are you genuinely visiting this site regularly, if so afterward you will definitely take nice knowledge. Sergio Gillyard

  • porno izle July 11, 2022 3:14 am

    Wonderful article! We will be linking to this particularly great article on our website. Keep up the great writing. Josef Scharbrough

  • porno izle July 16, 2022 12:07 pm

    Incredible points. Great arguments. Keep up the amazing spirit. Franklyn Durelli

  • sikis izle July 16, 2022 7:34 pm

    Good article! We are linking to this particularly great post on our website. Keep up the great writing. Kenton Azevedo

  • kacak bahis siteleri July 17, 2022 9:11 am

    Hello, after reading this awesome paragraph i am also happy to share my knowledge here with colleagues. Garret Darbeau

  • kacak bahis siteleri July 17, 2022 3:45 pm

    Keep up the excellent work , I read few articles on this site and I think that your website is very interesting and has sets of superb information. Jefferey Ottalagano

  • bahis July 17, 2022 10:18 pm

    There may be noticeably a bundle to learn about this. I assume you made certain nice points in options also. Irving Goetting

  • porno July 18, 2022 5:11 am

    Yes! Finally someone writes about Massage In Mumbai. Kendrick Gizinski

  • kacak bahis siteleri July 18, 2022 6:05 pm

    Thanks for fantastic info I was looking for this info for my mission. Lamont Gordey

  • online bahis casino July 18, 2022 9:14 pm

    Looking forward to reading more. Great blog post. Thanks Again. Want more. Robby Holtzberg

  • kacak bahis siteleri July 19, 2022 12:54 am

    Chalk and cheese cheese and wine cheese and wine. Cheddar cottage cheese goat who moved my cheese gouda dolcelatte ricotta red leicester. Billie Stalling

  • bahis oyna July 19, 2022 7:47 am

    I do hope you get to see it in person. Photos can only capture a small slice of the wonder of it. Rocco Marcia

  • sikis izle July 19, 2022 9:32 pm

    There as noticeably a bundle to find out about this. I assume you made sure good factors in options also. Erich Vanderau

  • youporn July 19, 2022 11:45 pm

    What a data of un-ambiguity and preserveness of valuable familiarity concerning unpredicted feelings. Maynard Sliva

  • evli çiftler July 20, 2022 4:21 am

    Howdy just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Chrome. Terry Stroebel

  • online bahis casino July 20, 2022 8:44 am

    Hi there, I do think your web site might be having browser compatibility issues. Derrick Fritzgerald

  • buy viagra August 7, 2022 10:31 am

    Hello Dear, are you in fact visiting this site regularly, if so then you will absolutely take good know-how. Percy Rexford

  • casino August 7, 2022 1:27 pm

    You completed certain fine points there. I did a search on the theme and found mainly folks will consent with your blog. Nelson Petchulis

  • bahis August 7, 2022 6:24 pm

    Excellent post. I am facing many of these issues as well.. Lyle Lidstone

  • casino August 8, 2022 1:08 am

    You have brought up a very superb points , regards for the post. There as two heads to every coin. by Jerry Coleman. Joel Mungle

  • buy viagra August 8, 2022 5:44 am

    Hello colleagues, fastidious paragraph and nice arguments commented here, I am in fact enjoying by these. Joan Baadsgaard

  • sex August 10, 2022 12:12 am

    I think the admin of this web site is really working hard in support of his web page, because here every data is quality based material. Garry Digiovanni

  • casino August 10, 2022 12:24 pm

    I am sure this post has touched all the internet users, its really really pleasant piece of writing on building up new web site. Wilfred Guzowski

  • porno August 10, 2022 5:11 pm

    Really wonderful information can be found on web blog. Jonas Hoyman

  • eskort bayan August 10, 2022 9:01 pm

    Thanks for sharing, this is a fantastic blog article. Much thanks again. Really Great. Melvin Sisca

  • viagra August 11, 2022 3:03 am

    I reckon something really interesting about your web blog so I bookmarked . Edwardo Florendo

  • bahis August 12, 2022 3:43 pm

    I reckon something really interesting about your web blog so I bookmarked . Edwardo Florendo

  • casino August 13, 2022 2:52 am

    Excellent post! We are linking to this great post on our website. Keep up the good writing. Jermaine Yerly

  • porno izle August 13, 2022 6:14 am

    Thanks-a-mundo for the blog. Really thank you! Much obliged. Cletus Rogal

  • online bahis casino August 13, 2022 11:03 am

    Way cool! Some extremely valid points! I appreciate you writing this article and also the rest of the site is also really good. Brett Pajerski

  • buy viagra August 15, 2022 4:07 am

    Those are a really cute way to upcycle. I bet my kids would love to make these. Albert Clinch

  • bahis August 15, 2022 6:12 am

    Way cool! Some very valid points! I appreciate you penning this article plus the rest of the website is also really good. Carlo Grubb

  • Mark September 6, 2022 9:43 pm

    Thanks for your blog, nice to read. Do not stop.

  • king russia September 9, 2022 5:43 pm

    Post writing is also a fun, if you know after that you can write or else it is difficult to write. Trevor Cogan

Add Comment